Circularity: Nike’s guide to conscious design and a better future

Our planet is in danger and who really cares about the situation tries to tackle the issue in every possible way: with ecobranding measures or designing a fully self-powered hotel , making waste again protagonists of design stories or giving new life to objects no longer in use . 
Anyone can do their part, just by sharing, supporting and informing us, as we try to do with our Sustainability section (to which we invite everyone to contribute through our submission format .)

Being a topic that has begun to spread worldwide not before the last few years, creatives and producers are often unprepared to tackle the path to conscious design. Here Nike comes on stage which, together with the students and staff of Central Saint Martins and the University of the Arts London , has created and circulated a guide entitled ” Circularity: Guiding the Future of Design “.

The principles discussed in the chapters are: Material Choices, Cyclability, Waste Avoidance, Disassembly, Green Chemistry, Refurbishment, Versatility, Durability, Circular Packaging and New Models . To support every topic addressed in practice, there are case studies, opinions and considerations of designers and innovators, business models and ideas.

Design has the opportunity to take on a powerful role in making the world a better place. Circularity puts us on a journey that focuses on achieving progress hour by hour, day by day, week by week, year by year. John Hoke, Chief Design Officer Nike

The guide is available online on the dedicated website and in free download .

Inform yourself, share, make the difference.

Author: illumiwhite

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